Different Types of Beer Glasses

We all love our beer, but to have an enhanced experience of drinking beer, try pouring it into different varieties of glasses. We, at Buzzle, bring to you a few options to choose from.

Drink like a fish?
The record time of drinking the yard of ale (1.42 liters of beer) in the Guinness Book of Records is 5 seconds! Phew! That’s some serious drinking!



You are hosting a party at your place and have invited your friends to join you for a drink. The beer cans are out, and you want to enjoy the drink. Why go for the regular beer cans when you can present your drink differently? Surprisingly, there are many glassware that are dedicated especially for beer. The best part of having any drink is to enjoy its texture, color, and aroma. However, they are hidden in the cans and bottles of beer that we purchase. Instead, get a beer mug, and enjoy your drink from it. When beer is poured in a glass, it forms a beer head (foam), which maintains the aroma of the drink. It is easier to appreciate things that we see, and beer glasses give you a chance to do so.

Interestingly, these glasses are also as old as the beer itself! The wooden tankards were the early glasses that were used in 1600s! Silver glassware was also used for drinking beer. If you don’t have the authentic glasses, you can even use the regular wine glasses, balloons, or Collins glass for your beer. But, why compromise with your drink? Get yourself the glass of your choice, and all you have to do is sit back and enjoy.

Maßkrug

Krug

The Maßkrug (Bavarian word), or Krug as it is popularly known as, is the dimpled beer mug. The “Maß” in Maßkrug refers to the 1 liter of beer in the glass. This glass is the staple of Oktoberfest. The wide mouth releases the aroma of the beer.

Used to Serve: American, English, and German lagers

Stangen

Stange

Stangen or the stick glass is a tall glass, which is used to serve delicate beers. This one looks like a Tom Collins glass. In German, “stangen” means stick, or rod. The glass usually holds 100 ml to 200 ml of beer.

Used to Serve: German Kölsch and Altbier


Thistle Glass

Thistle

The thistle glass, a modified tulip glass, resembles the thistle — the national flower of Scotland. This is the only glass that is used to serve Scotch ale. The beer is pushed in the glass, and the head creates enough space for aroma to set in while drinking. It generally comes in 21 oz (approx. 600 ml) capacity.

Used to Serve: Belgian Scotch ales

Weizen Glass

Weizenbier

Weizen glass is a tall glass with a big head and narrow shape that draws focus to the aroma of the Weissbier (also called Weißbier or Weiße). It is believed that the tapered look of the glass is required to trap the yeast at the bottom of the glass. It usually holds 0.5 liters; however, in Belgium, it holds 0.25 to 0.33 liters.

Used to Serve: Traditional Bavarian Weizen beer


Bierstiefel

Beer Boot

Also called beer boots, this glass found its roots in the German military base. The boots are passed on to drinkers in drinking challenges during festive occasions. It usually holds beer ranging from 500 ml to 5 liters!

Used to Serve: Any beer of your choice!

Stemmed Pokal

The glassware is similar to the pilsner; however, the stemmed pokal has a long-stemmed bottom similar to a wine glass. The glass head has enough space for holding the foam and to focus on the sweet aroma of bock.

Used to Serve: Bock (German-style beer)


Pilsner

Pilsner



This type of beer glass is used to serve light beers and usually holds 200 ml, 250ml, 300ml, 330ml, or 400ml beer. This glass has enough space for the foam.

Used to Serve: Light Beer

Tankard

Tankard



Tankards were used in the 1600s. The wooden and silver ones are the oldest; however, the glass tankard was used from 1700s. The tankard, like the stein, has a lid and handle.

Used to Serve: Any beer of your choice


Goblet

Goblet



These bowl-shaped glasses are mostly used to serve heavy beer at the pubs. The inside bottom of the glass is scored so as to create CO2, as a result of which eternal bubbles are formed, and froth is maintained.

Used to Serve: Belgian ales, German bock

Beer Stein

Stein



The beer stein is made up of stoneware, porcelain, silver, or wood. It has a lid that can be opened by pressing the thumb lever. The lid was first used during Black Plague to prevent flies from falling into the drinks.

Used to Serve: Any beer of your choice!


Tulip

Tulip



The glass is tulip-shaped and has a curved body due to which the beer head has enough room. The aroma of the beer is maintained. This glass is used to serve strong beers.

Used to Serve: Scottish ales, barleywines, and Belgian ales

Willi Becher Glass

Willy Becher



This glass is widely used in Germany and can hold 500 ml of beer. The base of the glass is heavy. This design of the glass helps in keeping the beer chilled. It is also known as German pint glass.

Used to Serve: German black beer and lagers


American Pint

American Pint



This is one of the most commonly found beer glasses in the United States. It can hold beer up to 16 or 20 oz. The glass is too wide and thus, the aroma of the beer is lost.

Used to Serve: American lager

Snifter

Snifter



Snifters are also used to serve aromatic beers. The wide bottom provides hand space due to which the body heat is transferred to the beer, warming it and releasing its aroma.

Used to Serve: Belgian ales, Double IPA


Oversized Wine Glass

Oversized Wine Glass



It’s a 22 oz. wine glass that is used to serve beer. The glass has a broader headspace that allows one to smell the aroma of the beer, just like in the case of wine. The glass is used for serving strong beers.

Used to Serve: Belgian Ales, Barleywine

Nonic Glass

Nonic



This English pint glass, variation to the conical pint glass, has a curved lip at around two inches from the top. The glass can hold up to 20 oz of beer.

Used to Serve: English, Scottish, and American ales



The glasses that are mentioned in this write-up can be brought from leading lifestyle stores. There are many online websites that also sell such glasses. Grab the one you like, and enjoy a good drinking session with your near and dear ones. Genießen Sie Ihr Bier!


Buzzle: Food & Drink

Read More

Finishing the Musical Score of ‘Unsung Songs: Songs of the Earth’

Monday, November 12

Finally finished XXVI tonight, the final pages of bells, and copied it all into the main score. Will start working on the last pages of VIII tonight – at least throw a glance at the sketches. A rainy warm night, a bit of Indian Summer; worked in the gardens today, tidying up for winter. Leaves were everywhere, in the wind, on the ground, constant motion and scurrying around, like thin weightless squirrels. I still can hear the final bell section, and if I close my eyes can see the sketches and score… Not an easy passage for the pianist, even I can barely read it off the page, black notes everywhere, large chords in both hands, a small forest of notes and stems …

Tuesday, November 13

Finishing up sketching out the last pages of VIII. Tomorrow will copy it out into the main score. Got stuck on the last page of my sketch of VIII, which is basically an extended coda. Have been trying to decide for two days whether to write this section with half notes as the main beat, in 2/2, 3/2 etc. – or stay with quarter notes as the main beat. From the musician and performer’s point of view – my decision would make a considerable psychological and musical difference. At the moment I see pros and cons for each and cannot decide. Another quandary: should the intensity of this piece continue relentlessly to the end, build steadily – if so, the inner lines must reflect this, carrying both the burden and joy of it. Or should there be a respite of sorts before the final line(s) of the piece? Until this is resolved I cannot create the inner lines. Time to put the score away and look with fresh eyes and hear with fresh ears tomorrow.

Wednesday, November 14

Looked over my sketches for the last pages of VIII earlier today: changed a few notes, added a few notes, subtracted a few notes, but mainly left it the way I had written it. Still deciding what instrument takes which lines, voices etc. as I copy it out into the main score. Have finally arrived at the last page, and hope to finish it tonight. The sketch is just notes and stems scribbled in pencil everywhere across the manuscript paper…

3 a.m.

Still deciding whether to have the intensity build continuously and relentlessly in these final pages – or to write in short respites here and there… Until this issue is decided, I cannot finish writing the inner voices.

Thursday, November 15

Went to the piano first thing today and finished sketching out the final page of VIII, so I could copy it into the main score. Added a few flute lines, and inner lines in the strings; changed a few meters, using 2/2 instead of 4/4 etc. to help the musicians understand how to interpret these last pages more clearly. Ended with the piano holding and the strings fading. Spent a happy hour or two copying it all out into the main score. This one piece of the cycle is twenty-two pages long. It is done. All that is left is one more complicated ending, to XVII – and then to finish writing VII, Rain.

I am exhausted. If I tally up the most complicated pieces in this cycle, VIII, XXVI, XVII and V: those four alone are more than eighty pages of score… Another decision: to tackle XVII right away and try to musically balance the Earth – or finish VII which is brief and simply written, more in the haiku style. William’s poem for XVII is:

Autumn sees the sun
And earth keels into balance…
Moment of accord.

The Earth eventually will need to be balanced, and I might as well face the task tonight… I will save the easier and simpler, Rain, for last.

Monday, November 19

A warm, sunny day, in the low fifties – fallen or falling leaves wherever you look. The last pages of XVII are coming nicely; I am staying with my initial idea of accented key centers, eventually ending the piece with an ‘A Major chord’. As I have written before in this Journal , the natural laws of our planet Earth manifest the harmonic series, and the lower partials of the harmonic series outline tonality. Since I am portraying Hurley’s poems in this cycle, and his poems speak of the Earth or Nature – I have bowed to tonality more than usual. In fact, this entire cycle is more based in tonality or pseudo tonality than any other pieces I have written, save the tonal tunes, the songs I wrote so many years ago, for my singer Louise McConnell… The twelve tone rows I began with has been abandoned more than used in this cycle, Songs of the Earth.

Tuesday, November 20

Finished copying the last notes of XVII into the main score; the piano part to this piece is also very difficult, more difficult than I had intended. Actually possibly harder to read off the page than to physically play, sharps and flats and chords and notes strewn everywhere, in all directions. Decided to end with solo piano, a very long cadenza… As I read through XVII earlier tonight, I found some passages to be heart-wrenchingly beautiful. Others might not feel this way, of course. But that I found them so exquisite perhaps means that in some way those passages are truly a reflection of my own individual soul…

All that remains to be written is VII, Rain, which is still merely a bare sketch in both my mind and on paper.


Buzzle: Arts & Literature

Read More

Has Feminism Ruined Relationships?

“You don’t have to be anti-man to be pro-woman.”Jane Galvin Lewis



Feminism is nothing but mere ideologies that have evolved over a period of time. The very origin of this concept began in the olden times when women were the suppressed sex and the society was only male-dominant. Women were expected to look after their families and do all the household work, while men essayed the role of the breadwinner. This patriarchal setup was followed for many decades until women started to speak up. They started to express their views and demanded an equal place in the society. Thus, the alteration to the male-dominated society began — not smoothly though!

Ruiner or Liberator?

Practically speaking, feminism has not ruined relationships. There will be resistance to change in any aspect, and when this change is for the relationships that we cherish, the resistance is all the more stronger. For all this while, women have been in the not-so-important roles in their family lives. Their views were not even asked for, leave alone considering them. But today, the scenario has changed. Women feel all the more liberated, and as a result of this, there is a shift in their role as well. Their opinions are now considered, and in some cases, they have their say too. This is what I call a true feminist society.

Man-Woman Relationship

Relationships are the need of our lives. Our love lives are important to each one of us, be it a feminist or not. But to keep one alive, can you go to any extent?

Relationship Spoiler

How many times have you come across girls being two-timed, or even three-timed by their boyfriends? You can fall out of love once, but how can you fall in love so many times? Girls are dumped for being possessive, clingy, asking too many questions, career-oriented; in short for all the reasons that may frustrate men. The solution? They dump the girl for another. But hey, isn’t your new love also a girl? Now, if the same is done by a girl, she is termed as a relationship breaker! If you men get frustrated and dump your girl, so do we. Come on guys! We are also humans after all. Just because the girl has a career, earns money, is outgoing, has viewpoints on certain subjects — a feminist as many would put it — doesn’t mean she is the one responsible for ruining the relationship!

Blame it on Ego

The current trend is to have both the husband and wife working. There is nothing wrong with this concept because to live a comfortable life, a two-income structure is a must. What happens if the wife earns as much money as the husband, or even surpasses him? The ego clashes begin, and the relationship is threatened. If the woman is skillful and talented, she has the right to showcase them and pursue her career. However, this is in no way meant to demean the man. In most of the cases, she is asked to either leave her job, or is blamed for not being a good homemaker. A woman’s career is as important as the man’s, and screwing it up for someone else’s ego is not the wisest thing to do. Then, why blame her feminist views if the male ego is not pleased.

Self-contented

Who doesn’t like to be heard and appreciated? Feminism just helped women in being self-satisfied. They are now heard more, and it is due to this change that they find themselves more self-sufficient and satisfied than ever. Is this good for the relationship? Of course it is. When the lady is satisfied with herself, she will be more at peace, and this means that she will bring more positivity to the relationship.

As the lady is self-satisfied, she would want to try out new things apart from the household-related activities. One of them may be the urge to know more about her surroundings and eventually increase her social awareness. This will have a positive effect on the relationship as her man can discuss different topics with her. Men can talk about their careers, the share market, the latest football season — actually anything under the sun, and they will get an interesting counterargument. Try it out guys, it is definitely interesting!

Donning the New Role

The differentiation lines between traditional roles of a ‘homemaker’ and ‘breadwinner’ have become thin in the modern-day society. With the number of working women increasing by the day, they are stepping into the shoes of the breadwinner, partly though! Looking after the house and doing the household chores has to be distributed amongst both the sexes. But a few are still stuck in the traditional mindset, and this is for sure creating a rift in relationships. Will you still want to blame it on the woman?

Starting Over

The relationship isn’t working anymore and both the so-called lovers are feeling suffocated. The best solution in such a situation is to go separate ways. The man gets to move on with his life and also gets to keep all the money for himself, giving the woman only a partial allowance of it (that too if they are married). Despite putting equal efforts and money in making a “home” out of a house, all she gets is alimony, a mere piece of the big cake. She accepts this as well and moves ahead with a new man in her life. But hey, there are people around who are unhappy about this as well. If a girl — a labeled feminist — finds her new love interest shortly after her breakup, you know what people call her! No one uses those terms for a guy, do they? Double standards is all I can say.


Sibling Relationships

The divide between the genders starts during one’s childhood itself. In many societies around the world, there is a great deal of discrimination between the girl and the boy child.
Boys are given a greater share of freedom early in their lives. This surely creates a negative image of the society in the minds of the girls and thus, the fight for getting an identity begins.
The girl child might start to fight with her brother to get her share of importance and freedom. Thus, the rift begins. As the child grows up, she faces more such harsh realities of life and is forced to make a way for herself. As they say, once the cracks appear in a relationship, they can only be mended but the cracked lines do show up. And a few blame feminists for ruining the relationships!

Workplace Relationships

With the beginning of the new era, the feminist movement has taken a step forward and has reached the corporate world. Today, women are considered for higher managerial positions in every industry. However, the interpersonal relationships between both the genders at the workplace is still tense because the patriarchal mindset hasn’t yet given way to the feminist mindset.
The competition for promotions, bonuses, and stability in an organization are the rights that a feminist is still fighting for. In case she does get a good position in the organization, the whispers of her being involved with some top management personnel (of the opposite sex) starts doing the rounds. Is this due to sheer jealously, or the fear of losing the rat race? However, the vice versa of the same situation is never seen.
When a man gets a good appraisal at the workplace, he is not accused of having personal relationships with the opposite sex at the top level! Just because the woman is outgoing and is ready to share all the responsibilities of her male counterpart successfully, it shouldn’t make way for all such nuisance.

Basically, our society has a mindset of seeing a man at the authoritative position and woman as his supporting counterpart. It is therefore difficult to accept a woman in a commanding position, and this is the very basis of spoiled relationships. So guys, it is not the feminist values but the mindset that is straining relationships.


Buzzle: Home & Lifestyle

Read More

China’s bird flu outbreak cost $6.5 billion

GENEVA (Reuters) – The H7N9 bird flu outbreak in China has caused economic losses of more than $ 6.5 billion so far, the U.N. Food and Agriculture Organization‘s chief veterinary officer said on Tuesday.

“The economic impacts of H7N9 have been astounding,” Juan Lubroth said during a presentation at the World Health Assembly in Geneva.

“Over $ 6.5 billion has been lost in the agriculture sector because of prices, consumer confidence and trade. So poultry industry losses in China have been high,” he said.

(Reporting by Tom Miles; Editing by Michael Roddy)


Economy News Headlines – Yahoo! News

Read More

Essential Home Cooking Techniques Everyone Should Know

“…no one is born a great cook, one learns by doing.” ~ Julia Child



Cooking is not just about trying new recipes; rather it is an art of applying different techniques and transforming a simple-looking recipe into something unique. However, for that, you must be extremely good at the basic cooking techniques that are being used conventionally through several years. These include frying, boiling, baking, roasting, and smoking, which further include several sub-techniques, each suitable for different types of food.

Out of these cooking methods, we can say that frying and roasting (to some extent) are facing rough weather because most people are becoming health-conscious and trying to avoid these cooking methods. However, there are certain food items that have to be fried or roasted, and there are certain occasions that demand such food items in their menu. To help you out, here’s a know-how of all the essential cooking techniques that everyone should know.


Shallow-frying

Shallow Frying



Shallow-frying is a cooking method in which the food is cooked in a small amount of fat or oil on a flat surface, or in a shallow pan. The pan or the surface used for shallow-frying has to be preheated at a high temperature. Ensure that the food is flipped from time to time, to coat both the sides with oil or fat. It is also important to constantly monitor the process to get the desired color, texture, flavor, and taste of food. The main purpose of shallow-frying is to cook the food quickly, probably for immediate consumption, and to add crispness to the food through browning.

Best Bets for Shallow-frying:

  • Portion-sized cuts of meat, fish, etc.
  • Patties, such as fritters
  • Vegetables

Tip: The side of the food item that will face up on the plate should be fried first as the oil or fat is clean, which will give the food a better appearance.



Deep-frying

Deep Frying



As the name suggests, the food is submerged deep into the oil or fat that is preheated at a very high temperature. Due to high conduction of heat by the oil, the food is cooked at an extremely faster rate. Deep-frying is considered as a dry cooking method, since water is not used in this method. Moreover, water reacts violently with hot water; hence, ensure that the water content from the food is removed using a paper towel, and keep it at room temperature for sometime before frying. The quantity of oil is also an important point of consideration because if the level of oil is high, it will become higher after placing food in the pan, making it difficult for you while frying. For example, if there is moisture in the food, there will be more foaming, and it may overflow from the pan. Do not crowd the pan with many pieces because the oil needs to be hot throughout, and too many pieces at a time will lower the oil’s temperature.

Best Bets for Deep-frying:

  • Meat, poultry, fish
  • Finger steaks
  • Pickles
  • Potato, banana chips
  • Nuts
  • Donuts

Tip:

  • Do not reuse the oil for other cooking purposes, as it may pose dangers to one’s health. Allow the oil to cool down completely, and then discard it using the right method.
  • Do not cover deep-fried food, as the steam collected inside will make the food soggy.



Pan-frying

Pan Frying



It is the most common type of dry heat cooking method used in many recipes. The main objective of pan-frying is to achieve that tempting, golden-brown crust without the food sticking to the pan. The sticking or burning of food pieces may occur due to the wrong temperature of the pan. The use of nonstick skillets, or saute pans is recommended, as they require less amount of oil than the traditional cookware. Ensure that the pan is preheated before putting oil or fat, and that the oil sizzles when the food is put in. It differs from shallow-frying depending on the quantity of oil used for frying. While in shallow-frying, the oil should coat the food completely from both sides, the same is not necessary in pan-frying. The oil is just sprinkled on the pan to prevent the food from sticking to it and to offer a kind of glaze to the food. Pan-frying is done at a lower temperature compared to shallow-frying. The difference between sauteing and pan-frying is that pan-frying requires more oil and is usually suitable for larger pieces of food, such as meat, fish, etc.

Best Bets for Pan-frying:

  • Polenta
  • Risotto cake
  • Potatoes
  • Tofu
  • Meat
  • Green tomato slices

Tip: Use a pan that has a heavy bottom to avoid hot spots with uneven distribution of heat.



Sautéing

Sautéing



The word “sauté” is derived from the French word sauter meaning jumped and is associated with tossing the food over and over again in the frying pan to brown it, or cook it evenly from all sides. Unlike shallow and deep-frying that involve complete cooking of the food, sautéing is just a part of an entire preparation. It may be generally used to brown the food, to heat the cooked food, or to coat and mix vegetables. The pan used for sautéing should be preheated and the oil or fat in it should be sizzling before the food goes in.

Best Bets for Sautéing:

  • Sliced potatoes and onions to give them a golden-brown color
  • Tender cuts of meat, poultry, etc.

Tip: The residue in the pan after sauteing meat or fish can be deglazed with wine or stock and used for preparing sauce.



Stir-frying

Stir Frying



The basic purpose of this technique is to cook the ingredients that require more time and blend them along with the ones that can be cooked within a short period. How is this done? The ingredients that need more time to cook are put in first and stir-fried for a while. When they are almost cooked, the other ingredients that require less cooking time are added to the pan. This prevents both food types from either staying raw or getting overcooked. Since stir-frying is a quick process, it is important to get everything that is required in place before beginning with the preparation. Use a wok or pan with a nonstick surface and a long-handled spatula to stir the food and cook it evenly.

Best Bets for Stir-frying:

  • Vegetables
  • Strips of chicken, or beef

Tip: Seasonings, such as grated gingerroot, minced garlic, etc., when stir-fried for 10-15 seconds tend to season the oil with their distinctive flavors. Ensure that the ingredients are kept in constant motion to prevent them from getting burned.



Blanching

Blanching



It is a cooking technique that involves very brief cooking of vegetables in boiling water and submerging them in ice water or running them under cold water to stop the cooking process. Blanching is done when you want the vegetables to be cooked slightly, maintaining crunchiness at the core. While blanching is sometimes done to preserve the color and texture of the food, it is sometimes used to cook the food partly or fully. It is also used to remove the strong taste of certain vegetables, like cabbage, onions, etc. This technique is most suitable while canning and freezing vegetables.

For blanching, cut the vegetables in the desired size. At the same time, heat a pan of salted water and bring it to boil. While the water is boiling, keep a strainer and a bowl of ice water ready alongside. Now, put the vegetables in boiling water, and let them sit there for just 2-3 minutes or depending upon the thickness and overall size of the vegetables. Next, drain the vegetables through a strainer, and transfer it to the bowl of ice water immediately.

Best Bets for Blanching: Blanching can be used for almost any vegetable or food substance. However, it is best for:

  • Green beans
  • Asparagus
  • Broccoli
  • Cauliflower

Tip: It is advisable to remove one piece from the pan after 30 seconds, put in ice water, and taste to see if it’s done as per your liking. Do this after every 30-60 seconds to check the progress.



Steaming

Steaming



It is known to be a gentler cooking technique as compared to simmering, blanching, and other boiling techniques. There is no agitation involved in this method; hence, it is best suitable for seafood and other delicate food substances. Furthermore, since the food items are not submerged in water, there is no loss of nutrients through percolation. Since the water never touches the food, it does not overcook the food or allow too much absorption of water.

For steam cooking, you will require a saucepan and a steam basket (bamboo or stainless steel), or a heat-resistant colander. To begin with, fill the pan with water such that the water is close enough to the steamer, but does not touch the bottom of the steamer. Place the pan on a stove, and bring to a boil. Meanwhile, clean and cut the vegetables in similar sizes for even cooking. Now, put the vegetables in the steam basket, and place the basket over the pan. Reduce heat to medium, cover the pan, and let it cook. Ensure that the water in the pan does not boil away and for that, keep adding water during cooking whenever required. Cook the vegetables until they are tender when poked with a fork or a knife. The time required for cooking will vary according to the vegetables; hence, as a beginner, monitor the progress, and avoid the food from being overcooked and soggy.

Best Bets for Steaming:

  • Fish
  • Meat
  • Almost all vegetables

Tip: If you are steaming more than one type of vegetable at a time, place heavier vegetables (that take time to cook) at the bottom and the lighter ones, such as leafy vegetables at the top.



Pressure Cooking

Pressure Cooking



This technique is considered the most time-efficient and cost-effective method of cooking. Food is cooked almost ten times faster than other cooking methods. Faster cooking means less fuel consumption, which cuts down on your expenses. The nutrients of the food are preserved to a great extent because the food is cooked in an almost airless atmosphere with a minimum amount of liquid. However, there are certain food substances, like soft fish, shellfish, tender meat cuts, and soft vegetables that are delicate and should not be pressure cooked because they will either be overcooked, flavorless, or burn completely. Ensure that you read the instructions given in the user manual before attempting this cooking technique.

While pressure cooking food, set the timer when there is high pressure buildup in the cooker. Wait until the set time, and then turn off the heat when the timer goes off. Let the pressure come down naturally, and then attempt to open the lid according to the instructions in the user guide. Another optional method is to cook for five extra minutes, and use the quick pressure release method to open the lid. However, be careful while doing so because the steam may come on to your hands or face, if opened in an incorrect direction.

Best Bets for Pressure Cooking:

  • Tough meat cuts
  • All types of grains that can be cooked without needing to be presoaked

Tip: The water in the cooker should be up to 2/3rd level to allow steam buildup and space for the food to expand after cooking.



Simmering

Simmering



It is a cooking technique in which the food is cooked in liquid, or the liquid itself is cooked at the temperature that is below the boiling point, somewhere around 180-200 °F. Simmering is useful to cook the proteins in the food. You may cover the pot while simmering to trap the steam, and allow the food to cook in less time. However, it is important to note that the temperature may rise, and eventually you may end up boiling rather than simmering. The liquids (other than water) used for simmering are apple cider, orange juice, chicken stock, etc., to add more flavor. Vegetables are often stir-fried, and meats are browned before simmering. However, ensure that excess fat is drained off before simmering these fried food substances to avoid a greasy layer on them.

If you want to simmer vegetables, cut them into small uniform pieces, and add them to a pot with enough water (to cover them halfway). Add the seasonings with a little salt, some olive oil, and bring the mixture to a boil. Reduce the heat to medium-low to keep a gentle simmer going on. You can cover the pot, but like I said before, covering may increase the temperature of water to boiling point.

Poaching is another common cooking technique similar to simmering, that is normally reserved for delicate food items like eggs and fish. The main difference between poaching and simmering technique is the cooking temperature. Poaching requires a temperature range between 140-180 °F, whereas simmering, as mentioned above, needs a temperature between 180-200 °F.

Best Bets for Simmering:

  • Soup, broth, or stock
  • Potatoes, or pastas
  • Fish
  • Meat

Tip: While simmering the food, one or two small bubbles should be released to the surface every one or two seconds. If there are more bubbles, then lower the heat, or move the pan towards one side of the burner.



Grilling

Grilling



It is the method of cooking that involves direct application of heat to the food. This is the major difference between grilling and barbecuing. In barbecuing, food is cooked through indirect heat. The time required for both these techniques also varies due to their use of heat. In simple terms, grilling is a fast-cooking method, whereas barbecuing is a slow, intense cooking procedure. There are several types of grills, like charcoal, gas, and infrared grills, and you can choose one depending on your requirement.

When cooking on a charcoal grill, learn about the type of grill you have to purchase, the number of briquettes to light, overall arrangement, and the cooking time required. The number of coals to be used depends on the type and size of the grill and the amount of food to be cooked. Climatic conditions also influence grilling to a great extent. Low temperatures, windy atmosphere, or highly humid conditions demand an increased number of charcoals. However, on an average, under optimum conditions, around 30 coals may be required for grilling one pound of meat. As far as the cooking time is concerned, follow whatever is recommended in your recipe.

On the other hand, the technique for gas grilling should be learned and mastered with the help of a user guide that comes with the product. However, the major concern while grilling with a charcoal or a gas grill is to avoid flare-ups by controlling the fire.

One more technique on the lines of grilling is broiling. The main and only difference between these two cooking methods is the direction of heat. While in grilling the heat source is below the food, in broiling, it is above the food.

Best Bets for Grilling:

  • Fish and meat cuts
  • Shrimp
  • Poultry
  • Hot dogs
  • Hamburgers

Tip: Pierce meat cuts with a fork to let the juices escape, thus preventing the meat from becoming moist.



Barbecuing

Barbecuing



The term “barbecue” is applicable for both, the cooking technique as well as the apparatus used for cooking. It differs from grilling with respect to the cooking time required. Also, the temperature at which the food is cooked varies in both techniques. It is often confused with the smoking method; but, they differ a lot from each other. However, barbecuing encompasses several smoking techniques to a great extent.

As it is with grilling, barbecue also requires a heat source, such as a charcoal, or a gas grill, and the cooking is usually carried out in an outdoor environment. As mentioned earlier in the grilling section, barbecue is a slow-cooking method with indirect heat. It may take several hours to get the food item perfectly cooked with the right flavor.

Best Bets for Barbecue:

Tip: To maintain moisture in the meat, keep a pan of water near the fire, but away from the meat.



Rotisserie

Rotisserie



Since grilling, barbecuing, searing, and rotisserie fall under the category of roasting, they may seem similar or overlapping to a new cook. However, there are various points of differences between all these techniques, and each one has a unique feature. In rotisserie, a long metal rod is inserted in the food item, and the rod is then suspended horizontally above the heat source. The heat source may be a gas or charcoal grill with or without a hood. Direct heating may be used to cook smaller and thinner pieces of meat. For larger meat cuts, the heat source is usually beside the food, and the hood is closed to retain the heat and flavor. The rod is then rotated slowly using an electric motor for even circulation of the heat all over the food.

While using this cooking technique, ensure that there is uniformity in the shape of the meat you have chosen. Parts, like wings or legs should not flop around and block the heat. For that, it is essential to tie up these parts properly with a butcher’s twine before cooking. Attach one set of prongs to the skewer while inserting another into the meat. Once inserted properly, attach another set of prongs to the skewer, and tighten it with the screws. Place the rod over the grill, and readjust the position of the meat accordingly. Now, place an aluminum drip pan under the meat to collect the droppings. If you fill the pan with water or any other liquid, like fruit juices, wine, or beer, it will help keep the meat moist while cooking and prevent flare-ups. Lastly, use a meat thermometer to check for the doneness of the meat from inside. Ensure that the thermometer is not left in the meat during cooking.

Best Bets for Rotisserie:

Tip: Apply sauce to the meat during the last 10 to 15 minutes to prevent excessive browning or burning of the sauce.



Searing

Searing



Searing is done when you want the surface of the food to be cooked until golden-brown while keeping the interior soft and less cooked. Searing also gives a crispy texture to the food and adds a unique flavor through browning or caramelization. Like sautéing, it is a part of cooking process in which the food is cooked at a very high temperature to form a caramelized crust before cooking it further in the oven. The three things that are most important for good searing are high heat, direct heat, and the time. Around 500 °F is the perfect temperature for searing.

For searing, you will need a pan, probably a thick cast iron pan to hold the heat for a longer period. Practically, once preheated at a really high temperature, the cast iron pan or even a stainless steel pan, for that matter, can cook the food even if it’s removed from the heat source. To test the readiness of the pan, sprinkle a few drops of water, and if it sizzles on the pan, then the pan is perfectly ready for searing. Remove the pan from heat, put some butter or oil, and coat the pan surface. Ensure that the butter just gets heated and does not burn. Now, add the food pieces, and let it cook until a crust is formed. It should take 3 minutes approximately to be done from one side. However, it will depend on the thickness of the piece, the type of pan used, and the temperature at which it’s cooked. Once a brownish crust is formed, flip it with a spatula without breaking the crust. When both the sides get the desired color, remove it from the pan, and cook it further in the oven, on a slow cooker, or simmer on the stove.

Best Bets for Searing:

  • Meat
  • Fish
  • Poultry
  • Shellfish

Tip: For a nice finishing glow to your seared piece, baste it with melted butter using a spoon.



Baking

Baking



It is the method of cooking food using dry heat. Since, it is the most fundamental method of cooking used worldwide, you really need to practice it regularly. What actually happens in baking is that the heat is gradually transferred from the surface of the food to its center. As it transfers, the batter or the dough gets transformed into baked food with the softness retained at the core.

There are a few important things to consider while baking, and they are as follows:

» Understanding the recipe that you are attempting and having all the ingredients in place is really important.
» Accuracy is the next important aspect of baking. Improvisations and substitutions should be avoided while baking any dish.
» Use standard measuring cups and spoons to avoid mistakes, and use only the pan size that is recommended in the recipe.

With all these things, you are set to get a perfectly baked food product.

Best Bets for Baking:

  • Cakes, pastries and breads
  • Vegetables
  • Meat, fish, and poultry

Tip: While placing pans in the oven, ensure that they are not touching each other, or the walls of the oven. If there is no space to put the pans side by side, place them on different racks to allow proper air circulation.



Blind Baking

Blind Baking



Also known as pre-baking, this is the method of cooking a pie crust or a pastry base without the filling. It can be cooked partially, or completely before filling it. There can be two occasions when you would want to use the blind baking technique: (i) When the crust needs a longer time to cook as compared to the filling; (ii) When you are making a custard pie, wherein the custard filling does not need baking.

While blind baking, select your baking dish; tin and glass dishes are a common choice. Roll out the dough in the dish without stretching it too much. Let the prepared pastry base or the empty pie crust sit in the freezer for half an hour prior to baking, to make it firm and prevent shrinkage while baking. To prevent formation of air bubbles, dock the dough by piercing it with a fork. However, don’t overdo it, as the filling could leak through the crust. Now, line the base and sides of the crust with a nonstick baking paper, and fill with rice, or dried beans. You can also use pie weights to prevent the crust from puffing or rising. Preheat the oven at the temperature recommended in the recipe, or if it isn’t mentioned, set at 375 °F, and bake for 8-10 minutes. Further, remove the nonstick baking paper, and bake again for 5-7 minutes or until golden-brown. However, if you are baking the crust partially, add the filling, and then cook further.

Best Bets for Blind Baking:

  • Tart shell
  • Pie crust
  • Pastry base

Tip: If edges of the crust start browning very quickly, cover them with pie crust shields. If you don’t have them, use an aluminum foil to cover the edges and prevent excessive browning.



Smoking

Smoking



Usually done on a commercial basis, food can be smoked at home with proper equipment in place. People often get confused between smoking, grilling, and barbecuing. However, there is a lot of difference between all the three techniques. Grilling requires extremely high heat (around 500 °F), barbecuing requires low heat (around 200 °F to 300 °F), whereas smoking needs very low to no heat (around 50 °F to 140 °F). As far as cooking time for these techniques is concerned, grilling is done in a few minutes, barbecuing takes a few hours, while smoking needs several hours, sometimes even days, or weeks. Smoking may or may not be followed by cooking. Some food items are only smoked at low temperatures and never cooked, still they are safe to eat. To preserve the food for long, large quantity of salt is used to cure the food before smoking.

Smoking can be done using charcoal as well as wood as the heat source. Avoid using a self-starting charcoal smoker because it will burn too quickly to cook the food, giving it an undesired flavor.

Best Bets for Smoking:

Tip: Smoke-cooked foods have a different color than grilled or barbecued food. They look slightly pink or red when completely cooked. The color also depends on the type of wood used for smoking. Keep experimenting with various types of meat and wood until you get the right combination for your taste.



In the techniques, such as grilling, barbecuing, etc., that involve outdoor environment, food hygiene needs to be maintained. The reason is, insects like houseflies, bees, etc., are potential food contaminators that contain millions of bacteria. If the food has to be served a few hours later after cooking, keep it covered properly. Cook healthy, eat healthy, and stay healthy!


Buzzle: Food & Drink

Read More

CA-BUSINESS Summary

TSX rises as gold miners lone sore spot

TORONTO (Reuters) – Canada’s main stock index rose on Friday as robust economic data helped drive gains in energy stocks and financial shares, offsetting weakness in gold producers. The materials sector, a major component of the S&P/TSX composite which includes gold miners, was the lone sector to finish in the red of ten main sectors, as the price of gold fell for a seventh straight session.

BoE governor King warns of euro risk to British recovery

LONDON (Reuters) – The single biggest risk to Britain’s nascent economic recovery is continued eurozone weakness, the Bank of England‘s outgoing governor Mervyn King said in a television interview on Sunday. He called for a “credible medium term plan” to get the economy back on track and said automatic economic stabilizers should be allowed to work.

Bankia compensation qualms signal loss of faith in Spain’s banks

MADRID (Reuters) – Many duped savers at Spanish lender Bankia are shunning a state-supervised compensation scheme in favor of expensive lawsuits, prolonging a mis-selling scandal and complicating efforts to restore faith in the banking system. The disputes over mis-selling at Bankia and other nationalized banks have created a major headache for the government as it tries to take the next step in their rescue, imposing large losses on holders of junior debt.

Tesco clothing brand plans international expansion

LONDON (Reuters) – The clothing brand sold by Britain’s biggest retailer Tesco said on Sunday it planned to open more than 50 new franchise stores worldwide over the next five years. F&F, which opened its first franchise store in Saudi Arabia last year, said it would open shops across the Middle East and in Kazakhstan, Georgia, Armenia and Azerbaijan.

Greece to sell Postbank, Proton in July, stress-test big banks

ATHENS (Reuters) – Greece’s bank rescue fund will aim to sell Hellenic Postbank and Proton by mid-July with big banks continuing to absorb small lenders as part of plans to revive the battered sector, the country’s foreign lenders said in an inspection review. Greece is recapitalizing its four big banks and winding down others deemed non-viable to improve the sector’s capacity to fund the economy out of a deep six-year recession. Banks suffered heavy losses from debt writedowns and bad loans.

Analysis: Airline emissions deal may not come before EU deadline

(Reuters) – Hope is fading for a global deal to regulate the airline industry’s greenhouse gas emissions ahead of a fall deadline, even though failure could push the industry back to the brink of a trade war over the European Union’s emissions trading system. Last November the EU suspended its controversial scheme to force all airlines to buy carbon credits for any flight arriving in or departing from European airspace.

German minister calls EU move on China solar ‘grave mistake’

BERLIN (Reuters) – German Economy Minister Philipp Roesler said the European Commission made a “grave mistake” by agreeing to impose punitive import duties on solar panels from China and urged the Commission to work to prevent the eruption of a trade conflict. “It’s a grave mistake,” Roesler told Welt am Sonntag newspaper on Sunday.

Analysis: Frontier Markets booming but risks mounting

NEW YORK (Reuters) – With the world’s biggest central banks driving yields on safe assets to near zero, some investors are tossing caution to the wind and rushing to buy illiquid and previously overlooked bonds sold by countries with no capital markets track record. Even the biggest investors acknowledge that “frontier markets” like Vietnam and Romania aren’t for the faint of heart because nobody knows whether these new debt market players will be able to make good on their obligations.

Bank of England‘s King sends message to successor Carney

LONDON (Reuters) – Bank of England Governor Mervyn King has urged successor Mark Carney not to bring to Britain his trademark policy of spelling out how long interest rates will remain low. King also said the bank could not be run as “a one-man show,” a sign of concern at high expectations that the arrival of the Canadian will lead to a quick fix for Britain’s slow economy.

Exclusive: South Africa’s NUM seeks 15-60 percent wage rises from gold, coal producers

JOHANNESBURG (Reuters) – South Africa’s National Union of Mineworkers said it would seek pay rises of up to 60 percent from gold and coal producers, raising the prospect of fresh strikes as firms battle higher costs and falling prices in an already heated labor climate. Africa’s biggest economy is hoping to avoid the 2012 wildcat strike action at platinum and gold mines that cost billions in lost revenue and production and killed over 50 people.


Economy News Headlines – Yahoo! News

Read More

Pregnancy Advent Calendar for a Sibling

Supplies:
Large calendar
Glad Press ‘n Seal
Tiny candies, toys, and novelties

It’s hard to know what a child thinks sometimes. He or she might be secretly overjoyed because of the sibling that is coming. But it could be the opposite of that. He wouldn’t be the first child who felt jealous and insecure at the prospect of a brother or sister showing up. If you’re seeing hints that your child is not too happy about it, cheer him up. Make a child’s pregnancy advent calendar and he’ll feel good everyday. By the time he gets to the end of the calendar he will have gotten as much attention as the baby.

When you find out that you’re pregnant, and you tell your child, you could be two or three months along. In the time that’s left of the pregnancy the sibling will hear others talk about the baby that’s coming, he’ll see his parents shopping for the new child, and he’ll realize that many people are happy and excited about it. That can cause the sibling to feel less appreciated than normal. It doesn’t matter how much time that you have left before delivery. Make an advent calendar that relates to the amount of time that is left or just make one for the last month or so.

You don’t necessarily have to design and print your own calendar to create the advent calendar. You can use a regular calendar and create pockets for small gifts. The calendar should be a large one with big squares for each day. That will allow you to attach small pockets for holding tiny gifts.

Glad Press ‘n Seal is a product that lets you instantly put a disposable bib on your child. All you do is cut it, peel the backing off, and stick it to the kid’s shirt. With it, you can cut tiny pockets, and stick them to the calendar squares. Cut the pocket but tear only the edges off so that you have a pocket with two sticky sides, and a sticky bottom. Hold an object up to the calendar and stick the Glad Press ‘n Seal pocket over it.

Some of the things that you can give as gifts to your child include individually-wrapped candies, temporary tattoos, stickers, jewelry, coins, folded dollars, or charms. Make and stuff the pockets a month at a time to keep the advent calendar from becoming too bulky. Every morning, or each night, allow the child to pull one of the pockets off of the calendar to get the surprise. He’ll understand that he’s counting down the days until the baby’s arrival and he’ll be very excited when that day comes.


Top rated – Lifestyle – Voices from Yahoo!

Read More

Caribbean talks conservation on Branson’s island

KINGSTON, Jamaica (AP) — In a bid to safeguard biodiversity and the Caribbean’s tourism-based economy, regional political leaders and corporate executives will gather Friday on billionaire Richard Branson‘s private island with the aim of protecting 20 percent of the region’s coastal resources by 2020.

Participants are expected to announce various commitments to advance the “Caribbean Challenge,” an initiative that is touted as the first comprehensive conservation endeavor in the region of scattered islands that has 10 percent of the world’s coral reefs and some 1,400 species of fish and marine mammals.

To safeguard the Caribbean’s future, Branson says politics and business-as-usual will have to change. The adventuring CEO and founder of the Virgin Group of companies is co-hosting the meeting of political and business leaders at Necker Island, his home in the British Virgin Islands where he has developed an ultra-exclusive eco-resort that showcases renewable energy technology and reintroduced flamingoes.

“It’s just so important to get every single Caribbean country 100 percent behind protecting the wonderful sea life and the wonderful reefs and mangroves, and therefore the species that occupy our oceans,” Branson said in a phone interview from the island.

British Virgin Islands Premier Orlando Smith and Grenada Prime Minister Keith Mitchell are also co-hosting the gathering of delegations from nine Caribbean countries, chiefs of resort companies and cruise lines, representatives of the World Bank, United Nations and other international bodies, private foundations and environmental groups.

The Nature Conservancy, an international conservation group headquartered in Virginia, is helping to sponsor the summit and has been providing technical assistance to participating governments for years. The conservancy touts the Caribbean Challenge, begun in 2008, as among the world’s most ambitious conservation initiatives.

“The Caribbean is truly paradise under threat, and today’s focus is a critical step toward a brighter future,” Glenn Prickett, chief external affairs officer with the Nature Conservancy, said in an email.

If the Caribbean, the world’s most tourism dependent region, takes strong steps now to protect its natural resources, conservationists say it will put itself in a far stronger position to protect its small economies and cope with future threats from climate change and ocean acidification due to greenhouse gases.

The challenges are many in the ecologically stressed Caribbean, which covers some 10,000 square kilometers (3,860 square miles). Once brilliant coral reefs have lost their luster due to warming waters and disease. Live coral cover has plummeted to an average of just 8 percent from 50 percent in the 1970s, the International Union for Conservation of Nature says. Three-fourths of the reefs are considered threatened, also degraded by overfishing, runoff pollution and coastal development.

“In the past, the Caribbean has not been great at protecting the eagle rays and the sharks and the reef fish and so on,” Branson said.

Some of the Caribbean Challenge’s participating countries — Bahamas, Jamaica, Dominican Republic, Puerto Rico, Grenada, St. Lucia, St. Kitts & Nevis, St. Vincent & the Grenadines, and the British Virgin Islands — have already taken steps to reach their conservation targets.

The Dominican Republic has actually exceeded its 20 percent goal by creating more than 30 new protected areas in recent years. The Bahamas established the largest marine protected area in the region by expanding a national park in Andros from 185,000 acres to 1.28 million acres. Jamaica has set up several “no-take” fishing sanctuaries.

But there are questions about how deep the political will really is in a region with heavily indebted governments. Political leaders have long spoken about the need for protecting coasts, developing alternative energy sources and diversifying tourism-dependent economies but little has been accomplished. One country, Antigua & Barbuda, recently dropped out of the initiative for reasons that are not clear.

Branson said strong conservation efforts would pay off for years to come for a region where 70 percent of the people live in coastal settlements and a $ 20 billion tourism industry provides more than 2 million jobs.

“Many, many people who come to the Caribbean come because they want to enjoy the reef, they want to see the sea life on the reef,” Branson said. “And therefore they want to see it better protected.”

___

David McFadden on Twitter: http://twitter/com/dmcfadd


Economy News Headlines – Yahoo! News

Read More

Facebook Adds Star Rating Recommendations To Desktop Pages

AllFacebook.de AllTwitter SocialTimes LostRemote AppNewser MediaJobsDaily more TVNewser TVSpy GalleyCat UnBeige AgencySpy PRNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC semanticweb.com Send an anonymous tip

Recommendations are a huge part of Graph Search. When a user seeks a restaurant or book store their friends have liked, Facebook shows the average amount of stars their friends have rated the place. Previously, star ratings were available only through mobile and through random sidebar polling, but Inside Facebook noticed that recently Facebook added the ability to visit a page from desktop and give it a rating.

Whenever a user visits a place-based page (i.e. a page for a sports bar, retail store, or other business), they can then give the business a recommendation and rate it on a 5-star scale. Previously on a page, users could give a recommendation, but not rate it on a star scale.

Users could give a business a star rating through the Local Search function on the Facebook mobile app, and through random polling on the sidebar of desktop. Now, there’s a permanent place to assign star rankings — right on a business’ Timeline. Users can also easily change their ranking, instead of having to dig through the activity log to do so.

Users can also recommend unclaimed pages — usually cities, parks, or other types of landmarks that lack a dedicated Facebook presence.

Inside Facebook Editor Brittany Darwell explained more about this feature:

Although Facebook has had a “recommend this place” feature since 2011, it has only recently begun to emphasize ways for users to share more feedback about the locations and businesses they visit. The social network is also developing the same for content, with users now able to rate books, movies and TV shows as of this week. All of this is building Facebook’s potential as a local search and entertainment discovery platform, and has implications for the businesses and organizations that manage their presence there. More user generated reviews and ratings gives page owners a bit less control over what is displayed on their page and the sentiments revealed there. These ratings could also begin to influence Graph Search and News Feed distribution, introducing another factor for marketers to consider and optimize for.

Readers: How often do you rate a Facebook page?

Related Stories

Mediabistro Event

Lost_Remote In the digital age, businesses must get social or they’ll get left behind. Learn how to give your business an extra edge over competitors at AllFacebook Marketing Conference, June 5 in San Francisco. You’ll hear from social media strategists and brand managers at Toyota, UNICEF, and Starwoods Hotels & Resorts. Register today.

Sign up for daily news from AllFacebook »

Social Media Jobs

Featured Company
KIXEYE
Social Media Jobs of the Day


Hire The Best in Social Media

Tap into our vast network of talented social media pros.
Post a risk-free job listing

Upcoming Events

Social Media Marketing Boot Camp

February 21 – April 11, 2013 | Online

Social Media Marketing Boot Camp

Use social media to market your business

Lost Remote – The NYC Show

April 24, 2013 | New York, NY

Lost Remote - The NYC Show

Inside Social TV

WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy

Copyright 2013 WebMediaBrands Inc. All rights reserved.


AllFacebook

Read More

TrustoCorp Art Collective

The TrustoCorp art collective, based in New York, is an anonymous artist or group of artists that create(s) satirical street signs and other prank-art installations in cities across the US. Almost nothing is known about the group, but their timely art created quite a bit of public interest.

Since at least 2010, an artist or art collective called TrustoCorp has been creating artistic pranks satirizing American life and culture. TrustoCorp has managed to retain its anonymity despite receiving quite a bit of media coverage since its inception. At the time of this writing, the identity of the artists behind TrustoCorp remains unknown. In fact, no one even knows how many people belong to this collective. What we do know is that TrustoCorp’s satirical product labels and street signs seem to be a perfect fit with the world we live in.

In 2010, TrustoCorp started creating product labels and packaging and placing them in and amongst real products on store shelves. One humorous example was a soda can that the artists ‘stocked’ near sugary sodas in supermarkets. The gold, blue, and yellow can featured the TrustoCorp logo above the words ‘Nose Job in a Can’. Underneath the product’s title were printed instructions for use: ‘Step 1. Grab Can. Step 2. Smash Face’.

Along with satirical product labels, TrustoCorp has created imitation street signs and attached them to posts in cities across the US. New York, Miami, Los Angeles, San Diego, and San Francisco have discovered TrustoCorp’s signs on their streets. The signs are made of metal and designed to look similar to official street signs. For example, a black sign with a white arrow mimics the standard ‘One Way’ sign, but instead reads ‘One Day’. Underneath the arrow in smaller type, these signs add messages like, ‘When Hell Freezes’, and ‘Things Will Get Better’.

The collective’s website, TrustoCorp.com, maps locations in Manhattan where the street signs have appeared. The careful observer will note that, when connected, the locations form the shape of, perhaps, a fist raising a middle finger. Altogether, the TrustoCorp phenomenon seems like something that could only have happened in a futuristic sci-fi novel, but the group’s success indicates that the future is here.

Just what kind of a world we’re living in is the subject of TrustoCorp’s art; the collective seems to be poking fun at many elements of American culture, including the fast food industry, big business, the financial sector, and religion. At a gallery opening in New York City, the group created a carnival-style game where people attempted to knock over plates that displayed images of cultural ideals. The game was rigged so that religion, big business, and a few other plates could not be knocked over—a symbol of the hegemony of these institutions over the American way of life.

TrustoCorp’s aesthetic tends toward a retro-kitsch look. Blending retro styles with design that evokes official signage and packaging lends to the group’s appeal. The style strikes an essential balance between whimsy and social commentary, which has probably had something to do with the astounding degree of publicity that TrustoCorp has generated. The artists are not unrealistic about their activities, however. Their public statements are few and far between, but they have expressed the modest aims of breaking up the monotony of daily life and giving people something to smile about.

The art collective seems equally realistic about its chances of having a lasting impact. In homage to their clear ideological predecessor, Andy Warhol, the group created a street sign establishing a ‘Fame Limit’ in the style of parking regulation signs. The Fame Limit, of course, is 15 minutes, and according to the sign, it’s strictly enforced weekly from 9pm to 5am. Maybe that’s a signal that the artists of TrustoCorp haven’t quit their day jobs just yet.


Buzzle: Arts & Literature

Read More